FirstCom was founded in 2001, while the Internet bubble was exploding.
Luis Claudio Allan, founder and CEO, had just left an executive career managing PR programs for clients in the technology, internet and telecom industries, such as Ericsson, Portugal Telecom, Alcatel, Diamond Cluster and StarMedia, the first Latin American internet company to be listed in NASDAQ.
He had joined StarMedia team as communications director and then worked at ITC Ventures, a LATAM startups accelerator.
After creating and reinforcing a vast network with the IT industry and with journalists specialized in technology, business, marketing, financial and others areas, Luis Claudio created FirstCom, a boutique PR agency with a strong digital DNA.